Overall Instagram was the most popular social media platform, used by 59.6% of the Gen Z respondents, with Snapchat a close second at 56.4%. Facebook also ranked high with 52.8% adoption, followed by Google at 42.2%, Twitter at 35.4%, and Pinterest at 26.6%.
Usage stats broken down by gender reveal some big disparities, however. Snapchat showed a major split, with 66.7% of girls ages 13-17 using the visual messaging service, compared to just 46.6% of boys in this age range. Similarly, 67.9% of teen girls said they use Instagram, versus 51.9% of boys. Unsurprisingly Pinterest, generally viewed as a female-oriented network, saw the biggest divergence, with 45.4% of teen girls on board, but just 9% of boys.
Meanwhile, boys led on Facebook, although by a smaller margin, with 57.6% adoption by male Gen Zers, compared to 47.7% for females. Google+ was more evenly split, with 44% of teen boys and 40.3% of teen girls on board, and Twitter was nearly even, at 35.9% of boys and 34.9% of girls.
The latest data are roughly in line with the results of previous studies. Last September, I wrote about a survey of 804 U.S. teen Internet users, ages 13-17, conducted by the National Cyber Security Alliance and Microsoft, which showed Snapchat adoption at 66%, Instagram at 65%, and Facebook at 61%. A bit further down the totem pole, 52% of teens said they use Kik Messenger, 43% use Skype, 40% Twitter, 31% Vine, and 24% Tumblr.